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Shan Yu's avatar

Hi Trevor,

I have been following your statistical content and R programming. They are all very interesting and useful resources to advance quant skillsets. I would like to ask - if you have done any choice experiment, asking questions about willingness to pay? Or any similar research questions that assist in making decisions about optimal product packages (across multiple attributes)?

If you can share some knowledge about the discrete choice analysis and the concrete case study, I would really appreciate it!

Thank you.

Best,

Shan

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Trevor Calabro's avatar

Hi Shan,

Thanks so much for the kind words and sorry I didn't see this comment until now.

Bad news. I haven’t written about Discrete Choice Experiments or willingness to pay estimation yet, but I’m glad you asked. It's a topic that’s really relevant for UX research in the real world.

For a solid foundation in Choice Modeling, I recommend Chris Chapman’s blog series on QuantUXBlog.com. i’m not sure if he has any content specifically focused on pricing or WTP, but it’s a great place to start if you’re new to choice modeling: https://quantuxblog.com/individual-scores-in-choice-models-part-1-data-averages

Thank you again for the suggestion. I’m always looking for good new topics to write about, and this is definitely one of them.

Trevor

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Shabbir Faizy's avatar

thanks Trevor, for highlighting the importance of RStudio, I find it very useful for analytical research

Can you also point me to some good courses in RStudio available online for UX Research that can enhance my skills

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Trevor Calabro's avatar

Hi Shabbir Faizy,

Here's a great resource for finding the best online R course that meets your needs:

https://www.edx.org/learn/r-programming

If you are more of a video person here are 3 YouTube channels I recommend looking into:

- https://www.youtube.com/@HRanalyticscom

- https://www.youtube.com/@EquitableEquations

- https://www.youtube.com/@ProgrammingDDS

I hope these are helpful.

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Shabbir Faizy's avatar

Thank you Trevor, this is helpful

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